Saturday, February 25, 2012

Using Facebook to Promote Your Small Buisness

With 850 million people on the Facebook network, the social networking site has been more and more business focused by constructing and allowing apps to help business ownersreach their astounding target audience.

Starting a marketing strategy or plan can be a daunting job for some, especially when they don't really have a marketing background or understand what they're doing. However, unlike traditional marketing, it doesn’t need to take lots of time or be costly to use social media. There are lots of simple and easy things you can do for your company on Facebook which we shall discuss here to boost your brand awareness on Facebook.

After setting up your Facebook Page, you should think about what your Facebook URL will be. After getting 25 fans, you get to choose your Facebook.com/name_here. This is called the “vanity URL”. It should be easy to remember and either the company name or if you are SEO savvy, you will want to have it be keywords for your business.

You can use third party software or services to distribute content to your page(s). As a substitute for copying and pasting things from one page/network to another, there are many strategies to synchronize your accounts by applying tools like HootSuite that enables you to post on multiple accounts and also plan/schedule your posts ahead of time.

Good things to have on your fanpage are custom pages which give it extra flare. Instead of looking at another plain fanpage, your custom pages will visually stimulate them and create better engagement.} They are also a good way to collect emails, give away items, advertise promotions or coupons.}

Reaching your target audience on Facebook requires you to figure out when the best time is to post on your fanpage. There is a website called Edgerank Checker which tells people 5 important factors when trying to run or manage a facebook account. Edgerank tells you which day to post, which keywords will be the best for engaging your fans, what type of media format you should use and how often you should update your page. Another part of Facebook worth mentioning is their Insights. This could help you understand your visitors on a deeper level if you are good with graphs and charts.

By doing your homework and finding the right tools, doing social media isn't so bad. If you have the time and patience to learn Facebook, anyone can do it. However, I understand and know that social media marketing is probably something you don't have a lot of time for. Without a lot of time, you should hire a social media management company like http://www.CheepSocialMedia.com to handle all of your social media efforts. With plans starting at only $30, you definitely get your moneys worth.. For only $1 per day, you can have a social media presence which is worth so much more. People who are fans of businesses on Facebook are 50% more likely to purchase from brands they follow. Will you be one of the business they follow?

3 comments:

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

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  2. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  3. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
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    ReplyDelete